10 Tips For Improving Your Product’s User Experience

I remember how easy it was to overlook UX errors in my first start-up. It had a drastic effect on the experience users had with our product.That’s bad, because positive user experiences lead to increased word-of-mouth, higher engagement rates and faster growth.The thing is that most of these bugs could easily have been fixed. All it takes is a little time to figure out how to detect them. Do you want to learn how to create repeat customers and loyal and committed users?

1. Focusing on “Impressive Design” over “Usable Architecture”

It’s easy to understand how this happens. You want your app or product to make a big splash. You want to create a buzz.

2. Not Removing Unvalidated Features

Ideas for features can quickly get away from you. At my last startup, we racked up a “planned features” list that we could have never kept up with.

When you have a great idea, it’s so easy to let your brain convince you that your product needs it. What makes this even worse is when the idea comes from one of your users.

3. Listening to What Users Want, Not What They Actually Use

What I’m talking about here is the gigantic difference between what a user says they want, and what they actually use.

Listening to what a user wants ultimately leads you to hamburgers in the shoe store. You’ll be building features no one will actually use.

4. Forcing People to Signup Without Offering Any Value

The most likely scenario for this is a mobile app. The user downloads the app, opens it, and then gets stuck at a “signup or login” screen.

It can also be a landing page that contains nothing but images of icons and selling points.

5. Taking User Feedback Personally

This used to be me. There was a time, before I started learning about UX, that I hated when users couldn’t figure out how to use something I designed.

6. Not Including an Onboarding Experience

Onboarding is how you interact with a user when they use your product for the first time. It’s often in the form of guided tours with overlays, tips and arrows pointing out what button does what.

7. Having a Poorly Design Search Function

Fifty percent of users, on the entire internet, are search dominant. This means 50% of your users are using your search function as their main point of navigation.

They don’t care about your drop downs or your side nav or any fancy browse function you’ve got. They get in, search, and find what they want.

8. Not Optimizing for Mobile

If you’re bootstrapping, or if you’re just testing the waters with a minimal product, building a responsive site is a lot of extra development.

9. Not Offering Users Help

Regardless of how usable your site is, someone is always going to need help.

If you’ve ever worked in a supermarket you’ll have been in this situation before.

There you are, stocking some bread on the shelf when a distraught customer approaches you. “Excuse me! Where on earth do you keep your bread? I’ve looked everywhere for it!” You casually hand them a loaf as they quietly walk away with their tail between their legs.

10. No Emotional Connection Between Your Brand and Your Users

If the goal of good UX is to create an enjoyable experience for your users, then your company’s brand plays into this far more than you’d think.

Positive user experiences aren’t just about making sure your users are able to use your product, it also has to do with the reason they’re using it.

Understanding Cancellation Flows

Understanding Cancellation Flows

The creation of a cancellation flow can be something simple or very complex, it will depend mainly on the guidelines adopted by your company, the product or service you are dealing with and the level of openness you have to suggest alternatives that can make this a quieter process for the user and minimize losses to the maximum for the company. Understanding the scenario and the possibilities within which it is possible to work, it is easier to trace the profile of the client, to trace the possible ways and to find viable solutions that are interesting for both parts.

Let the user find the cancellation option

First of all, it is important that the user can find this option within the site or application. It is obvious that hierarchically this should not be prioritized, but it has to be something easy to find, after all, if you can’t find it, it doesn’t mean you will give up the cancellation, it just means that:

Call customer service

You will complain on social networks, app stores or other channels, generating a bad impression about your brand;
You won’t be honest with him, and that’s unfair, to say the least.
So, the main thing is that you give him this option and let him find it. You have to understand this: if someone wants to cancel a product, they will find a way to do it. The question is to figure out how to keep it, but this you will try to resolve later in the process.

.Understanding the reason

Several factors can influence the decision to cancel: quality, a higher price, cost reduction, the choice of another company that offers the same thing with a better cost-benefit, among others.

It is essential to understand what your user’s motivations are when making this decision, not only to think about a strategy and try to change your mind, but also to observe where your company is going wrong.

Therefore, ask for the reason for the cancellation and ask for an evaluation of the product. You can preset the most obvious answers, but it’s also good to leave a field open for the user to talk more about their experience and better detail the problem.

It may be redundant to say this, but try to simplify the text as much as possible throughout this flow. The journey to the end of this task will not be so easy and will certainly generate some discomfort, so think of a friendly and objective text.

Understanding UX – what are personas?


Understanding UX – what are personas?

In this post, we’ll help you start taking steps to improve UX.

The first step to better user experience is a better understanding of who your users are – and what they want and need.

Referring to these documents and sharing them with all teams should lead to a user experience (or UX) that better aligns with their real needs. In reality, personas rarely cause these results. In many teams, personas’ documents remain abandoned, left aside while web designers and ergonomists continue to create products based solely on their intuitions.In contrast, data-based personas can be real protectors of the user. They help us control the work of UX Design, web design, and ensure that we are building what our users need.

Why make personas? The 7 good reasons

The personas allow you to:

  1. To really address the need of users and not just to remain in the discourse
  2. Identify the real and precise needs of users. This will allow you to create a simple and adapted product and not a catch-all of features
  3. Understand, humanize your target audience and create empathy towards users
  4.  Have a simple, clear and explicit communication tool
  5. Have a common referent
  6.  Streamline decisions
  7. Prioritize development efforts

In two sentences (or almost!)Peopleas are also a great communication tool both to raise awareness and to convince and bring a different vision of the user experience.

On the other hand, just because your personas are well done does not mean that your site, your service will be properly designed. There are other methods to use and other rules to follow to achieve this!