Software Development Agency vs. Projects:Ux Agency Perspective

Ux agency

Contracts Contracts everywhere

As a UX agency we work on projects, or we work for a product or software development company, all have advantages and disadvantages, If you’re curious about what makes us tick in this job and whether it’s right for you, keep reading.

Working for a software development company allows you to work on a variety of projects that vary depending on the client’s location, budget, and business model. They use various technologies, are at various stages of maturity, and come from any industry you can think of. They each face distinct challenges. When working for a company, it is critical to stick to the budget and not miss deadlines. Working for a start-up can provide you with more flexibility in business decisions as well as a lot of excitement about the product and process itself. Meeting people from all over the world is unquestionably beneficial.

Flexibility in projects 

Do all of the new upcoming projects look interesting? You don’t always have to choose between them; you can work on several at once. How? Allow me to explain. Ux designers can choose how much they want to be involved in a particular project. Depending on the team structure and timeline, it could be hours or days per week. Speaking from personal experience, I was part of a team working on the Monterail homepage while working on the web application for booking cycling tours.

Working with a software development firm is typically very well organized. With so many people on board and so many projects running, establishing some ground rules becomes necessary sooner or later. Furthermore, the entire software development process was shaped by the knowledge and know-how of experts accumulated over time. Workflows, guidelines, and well-established processes are in place. The main goal of product companies is to introduce the product quickly, which leads to the omission of many important details that contribute to the final result and high quality.

Which system is right for you?

We worked at Sweven on both business models, and there are benefits and drawbacks that will depend on your budget and the personnel you have available to carry it out. The majority of the projects we’ve worked on with FusionHIT business clients have been mutually beneficial, and our clients are pleased with the results.

If you have any questions about how we work, please contact us at Sales@sweven.agency.

Ux design and sales

Ux Design and Sales Image

The better it is, the fewer people notice it.

That’s the paradox of user experience design. If you make a website or app with a good user experience #uxdesign, the results will not be reflected in design awards, but in happy users, more customers, and increased revenue.

As a result, UX design is growing more and more. If your business aims to generate more sales, leads, or subscribers, a strong user experience is a powerful driver to achieve those goals.

Define your strategy

In the first stage, we consider strategy. What are the company’s objectives? Are we trying to build a brand? Sell more of our products? Get a better return on #investment for #advertising?

This is the stage where we might do a competitive analysis, engage stakeholders, develop user personas, and perhaps develop a trend chart.

Ask yourself:

  • Who are your target market and your competitors?
  • Who has the most insight into the direction and needs of the business?
  • Who is vital to include early in the process?
  • What are the pain points, goals, and behavior of a typical user?
  • What styles and branding elements are essential to the project?

At this stage, we are learning as much as we can about the scope of the project. The typical who, what, where, and why.

Do your research

Next, we need to move forward with the research. At this stage, we want to get as much information on the current situation, where the problem areas are, etc.

Tactics you can use here are analytics review, heuristic review, content audit, and user interviews or surveys. Your goal in all of this is to see where you are succeeding with your strategies and objectives, and where you can improve. You could succeed by doing the wrong things, and fail by doing the right things. This part of the project will go into the details.

Analyze your research

Now the fun part begins. #Analysis is the phase where we go from knowledge to action. So far, we have learned about our objectives, and our users, and have a solid understanding of our problem areas. Now, we can start with problem-solving, developing theories about why something has been ineffective, and thinking about how to fix it.

Do you have several abandoned shopping carts? Are they because of shipping costs? Why don’t you allow guest checkout? Do abandoned carts originate from another cause? At this stage, you can start planning some tests and experiments that will take you to the next stage. Actually, you are not implementing tests at this stage, you are defining the process of how to design the experiment that will give you the answers you need.

Move to production

Finally, once you have resolved the major issues with the design process, you can move into production. During this stage, you can introduce a limited beta audience to the new site to get feedback from real users before going public.

Use A/B testing to experiment with alternate designs of your home page or products, and you can use user testing, interviews, or surveys to get additional feedback from real users.

If you did your homework during the strategy and research stages, the designs will reflect your research, and user feedback are aligned with your strategy and objectives.

There you have it. You’ve moved through a whole round of processes, from strategies to tactics. But remember, this is an iterative process, an optimization process. You can start the cycle again for further improvements, over time.

Smart Quality Foods

Iphone 5 Portafolio Image
Image ecoomerce 5

E-commerce redesign

The goal of this project was to improve the user experience and the look and feel according to the last design. This time it was focused to 50 years old people mainly

More examples

Our process

Which the client agreed on since the first logo wasn’t usable on any surface or color maintaining its legibility. So I made a little change keeping the same message to the target and the personality, just simplified.

Polished, research-based, and consistent visual design is the result of our design process.  

Along with design files, we also prepare documentation, which allows team members and stakeholders to understand how the parts are working  together and make sure all the decisions are implemented correctly. 

Outcomes 

  • Logo and Visual Identity; 
  • Visual guidelines; 
  • Communication concepts; 
  •  Layout and design principles, UX interactions; 
    • Wireframes 
    • Interactive prototype; 
    • Design solutions documentation.

Wireframes

CSE Insurance Group

CSE insurance Main Image
CSE insurance Main Image

CSE insurance Group

Internal sales tool

CSE insurance contacted us through our commercial ally FusionHit the project was based on an internal tool for new insurance agents within the company who needed to place home and vehicle insurance on the company’s website. They need a new user experience for their agents

The project was divided into several stages

  1. Problem exploration
  2. Wireframes
  3. User testing of those wireframes (paper prototyping)
  4. Design
  5. Delivery

The most important part was the user experience research Being data-driven, we always test and validate our concept to find the
best one. Through rapid prototyping we iteratively improve product
prototypes, delivering integral products at each iteration and without
affecting the overall project timeline.
Investing in a professional UX design stage also brings specific
business benefits, in this case, such as higher user retention, reduced acquisition
costs, improved conversion, and more.

Thanks to this project CSE did not have to fill in this information through phone calls and reduced the time spent by the agents.

CSE home Page

Examples images

In a digital world where our attention spans are reduced to seconds, we need to be able to design experiences that adapt to these new behavioral patterns.

Today we are going to give you 8 tips to improving an E-commerce.

1- Categorize the products:
Not everyone who enters your site knows what they want or knows where it is, it is the same case when you go to the supermarket looking for a product
looking for a product and you go to the wrong aisle because you associate it with another product nearby. This is the same thing that happens online, if we don’t know where what we want is, we will associate it with another product.
Ideally, you should create a structure that goes from the most general to the most specific. If the inventory is very large you can create subcategories.

2- Intelligent search engines
Search engines that offer suggestions help users find what they are looking for more easily.

3- Suggestions
You can show products that are associated with the one they are looking at, either because they are almost the same or a compliment.

4- Create a sense of urgency and scarcity
This is about showing in real-time the amount of that product in inventory to create scarcity. Putting limited time on offers and making countdowns will make users buy faster.

5- Keep in touch
Many of us like the products in a store but rarely go in all the time to see what’s new. Having customer contact ensures an upcoming sale, so you can let them know when you have new merchandise to show.

6- A friendly shopping cart
What always happens in the shopping cart is that although people add everything at the end they only pay for a few things. For them you can apply some of these tips:
In a message tell them that they are making a good purchase, praising their good taste or before checking out ask them if they need anything else to add to the cart.

7- A simple checkout the user got this far, don’t make them regret it always show contact numbers where they can call in case of any inconvenience.
Show the number of steps to checkout. Assure users that their data is protected.

8- Don’t leave without saying goodbye
Once the sale is completed, thank the user for choosing you, give him all the information about his order, show him his invoice and invite him to come back soon.

Designing a good user experience is vital for any E-commerce since this will allow people to be interested in your products, feel confidence and the process of making the sale will be much easier.
If you liked this information, we invite you to share it.

 

Do focus groups and usability testing serve the same purpose?

When people think of collecting information or comments from users, they often associate it with focus groups or usability tests and in most cases they are often confused, although their objectives are completely different.
Here we explain the difference between each of them and their different methods.

Focus groups evaluate what users say, and consist of several people getting together to discuss their feelings, attitudes and thoughts about a given topic in order to reveal their motivations and preferences.
Usability testing, whose main objective is to observe how people actually use a product, by asking some key tasks to users to analyze their performance and experience.
The research processes are totally different. Focus groups involve discussions with members of the target audience, while usability testing is about observing users performing certain tasks. It is important to mention that a focus group is usually conducted with a group of participants, while a usability test is conducted on a one-to-one basis.

Another important point is that these practices should be performed at different stages of product/service development. Focus groups are performed at the beginning of the project to discover the target audience, while usability testing should be performed to measure the performance of the site after it has been drafted, designed or is in a testing phase.

To conclude, in plain words, “focus groups tell you what people want; usability testing tells you whether something works or not.”

 

Sales and User expirence

Sales and User expirence

What is user experience design?

UX design is the process by which visitor satisfaction is enhanced by improving the usability and accessibility of the interaction between the visitor and the website or product.

While the user experience is not limited to the web or applications alone, the principles behind it are essential to design in our time. We now interact with websites and applications on a daily basis. If you are able to guarantee that users will be successful in your e-commerce store, generating leads on your site or application; you will ensure more sales, leads and activity.

Main techniques

In addition to building these habits, there are a number of skills and techniques that are ideal to learn as you become a UX designer. These are the main techniques used during the strategy, research, analysis, design and production phases. This list should be the basis of the tactics to be used, but don’t let them limit you. Discover more tactics and build on them.

 

  1. Analysis of the competition. This is an evaluation of your competence that is usually completed during the strategy and research phase. This will help you not only to understand your competitors, but also to highlight areas of strength and weakness for both you and your competition.

 

  1. Review of the analysis. A thorough review of the analysis is useful during the research and analysis stages. Identifying the key areas of the data you need and what it is telling you will help you produce a more informed user experience. This means identifying traffic and browsing habits, popular page content, exit pages, etc.

 

  1. Heuristic review. Evaluating a website or application for alignment with recognized usability principles and a heuristic review ensures that the site or application is aligned with best practices. You can use beginners or experts to perform the review. The goal is to discover and highlight where current usability blocks are, by asking your evaluators to complete a series of activities.Here you can found more info about Heuristic review tests

 

  1. Content audit. A content audit is a detailed inventory of all content. This allows you to get an overview of all site content, which can help solve strategic sitemap issues, or even detect gaps or duplicate content. Although it may take longer, it can act as a useful reference in the stages of the UX process.

 

  1. Interviews with stakeholders. These are a key way to identify misalignment of purpose, major usability issues, and more, among the various stakeholders involved with the management of the site or application. The stakeholder interview should take place at an early stage to help create clarity around objectives.

 

  1. User testing. As the name suggests, user testing involves watching users navigate the site or application as they complete specific tasks and express their thoughts as they go. Asking the right questions can be the most difficult part.

 

  1. Use interviews and surveys. User interviews and surveys are tactics for getting direct feedback from current or potential users. They can be useful for understanding specific weaknesses or needs of users.

 

Getting the user to finally visit our website is a great achievement, but it doesn’t all end here, rather it all starts here, because the idea is that during their visit they find what they are looking for and that they achieve the conversion we are looking for.

The inclusion of related content can be done manually from each post in your WordPress blog or through algorithms so that they appear according to the user’s interest. You can also think about the idea of including links within the same content, this way you will be favoring the time of visit of the users, you indicate to Google that what you show is good and you reduce your percentage of bounce.

In conclusion, get to know what kind of people you are creating a website for, what your users want, etc. Remember that the key to success in the digital arena is the customization of strategies and if you don’t know the market segment you’re targeting, you’ll have a hard time achieving customization.

Federación Unida de Triatlón

Hombre corriendo
Feutri logo

Feutri

Sweven Agency with the user in mind case of study: Feutri

Feutri is in charge in Costa Rica of everything related to triathlon, for 7 years they have a website where athletes can make their affiliations and payments for federated events.

What did we find ?

  • The size of the images on the website was not adequate.
  • Feutri used an old version of WordPress in addition to completely custom code for the creation of forms this not scalable, besides generating an event took a long time.
    The site was not 100% responsive which increased the bounce rate
  • Php code inside WordPress

What did we do?

In fact thanks to Google Analytics we realized that it had a very high bounce on mobile devices because it was never thought to be adaptable to smaller resolutions, we also included a tracker tool, in this case, we used HotjarF to know where the user stayed in the form thought.

We realized with our studies that some data are not necessarily creating flows of athletes as well as how they expect to be asked for the necessary information.

Our solution is a form that works on any kind of device that asks for information in a clear way although it is not ideal for the needs of Feutri now verifies and we can have better control over the data of the athletes’

What was done ?

Through the analysis of data and what was found was rethought the existing digital estregia and created an oriented to generate greater interaction with users in social networks and conducted a redesign of the website forms with load times less than 5 seconds.

This strategy was executed over a period of 1 months and the results were :

Increase in sales

  • Process Optimization
  • Better responser from the athlets.
  • 100% Responsive Website form
  • Better perception of the target market

With this improvement the purchases to the site improved by 40% in addition the bounce rate was reduced by 20 percent. This helps all athletes have a better platform for the enjoyment of their favorite sport.

Case of study 1 : Less is better

Feutriform

Case of study 1 Ux for Feutri : When Less is better

How to improve a contact form when it doesn’t work

Feutri is in charge in Costa Rica of everything related to triathlon, for 7 years they have a website where athletes can make their affiliations and payments for federated events.

Feutri used an old version of WordPress in addition to completely custom code for the creation of forms this not scalable, besides generating an event took a long time.

At the level of UX design, this form was badly done does not verify if the data entered is correct or if the date was in the future.

besides that, the persons in charge had to ask the persons in charge of excel files with the data of the participants of different dates of the national championship for example

 

Uxform

 

Just Because It Works … Doesn’t Mean It Works

In fact thanks to Google Analytics we realized that it had a very high bounce on mobile devices because it was never thought to be adaptable to smaller resolutions, we also included a tracker tool, in this case, we used HotjarF to know where the user stayed in the form thought.

We realized with our studies that some data are not necessarily creating flows of athletes as well as how they expect to be asked for the necessary information.

Our solution is a form that works on any kind of device that asks for information in a clear way although it is not ideal for the needs of Feutri now verifies and we can have better control over the data of the athletes’

Feutriform

With this improvement the purchases to the site improved by 40% in addition the bounce rate was reduced by 20 percent. This helps all athletes have a better platform for the enjoyment of their favorite sport.