1- Categorize the products:
Not everyone who enters your site knows what they want or knows where it is, it is the same case when you go to the supermarket looking for a product
looking for a product and you go to the wrong aisle because you associate it with another product nearby. This is the same thing that happens online, if we don’t know where what we want is, we will associate it with another product.
Ideally, you should create a structure that goes from the most general to the most specific. If the inventory is very large you can create subcategories.
2- Intelligent search engines
Search engines that offer suggestions help users find what they are looking for more easily.
You can show products that are associated with the one they are looking at, either because they are almost the same or a compliment.
4- Create a sense of urgency and scarcity
This is about showing in real-time the amount of that product in inventory to create scarcity. Putting limited time on offers and making countdowns will make users buy faster.
5- Keep in touch
Many of us like the products in a store but rarely go in all the time to see what’s new. Having customer contact ensures an upcoming sale, so you can let them know when you have new merchandise to show.
6- A friendly shopping cart
What always happens in the shopping cart is that although people add everything at the end they only pay for a few things. For them you can apply some of these tips:
In a message tell them that they are making a good purchase, praising their good taste or before checking out ask them if they need anything else to add to the cart.
7- A simple checkout the user got this far, don’t make them regret it always show contact numbers where they can call in case of any inconvenience.
Show the number of steps to checkout. Assure users that their data is protected.
8- Don’t leave without saying goodbye
Once the sale is completed, thank the user for choosing you, give him all the information about his order, show him his invoice and invite him to come back soon.
Designing a good user experience is vital for any E-commerce since this will allow people to be interested in your products, feel confidence and the process of making the sale will be much easier.
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