We conduct user research to understand the needs, behaviors, and motivations of users. This includes methods like interviews, surveys, usability testing, and ethnographic research.
What we do
Analytics and metrics
We help businesses track and analyze user behavior using metrics and analytics tools to understand how users are interacting with products, services, or websites.
We create personas to represent the different types of users that interact with a product, service, or website. Personas are used to inform design decisions and ensure that the user experience is tailored to the needs of different user groups.
User journey mapping:
We create user journey maps to visualize the steps users take to complete a task or achieve a goal when interacting with a product, service, or website. User journey maps help businesses identify pain points and areas for improvement in the user experience.