Smart Quality Foods

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E-commerce redesign

The goal of this project was to improve the user experience and the look and feel according to the last design. This time it was focused to 50 years old people mainly

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Our process

Which the client agreed on since the first logo wasn’t usable on any surface or color maintaining its legibility. So I made a little change keeping the same message to the target and the personality, just simplified.

Polished, research-based, and consistent visual design is the result of our design process.  

Along with design files, we also prepare documentation, which allows team members and stakeholders to understand how the parts are working  together and make sure all the decisions are implemented correctly. 


  • Logo and Visual Identity; 
  • Visual guidelines; 
  • Communication concepts; 
  •  Layout and design principles, UX interactions; 
    • Wireframes 
    • Interactive prototype; 
    • Design solutions documentation.


CSE Insurance Group

CSE insurance Main Image
CSE insurance Main Image

CSE insurance Group

Internal sales tool

CSE insurance contacted us through our commercial ally FusionHit the project was based on an internal tool for new insurance agents within the company who needed to place home and vehicle insurance on the company’s website. They need a new user experience for their agents

The project was divided into several stages

  1. Problem exploration
  2. Wireframes
  3. User testing of those wireframes (paper prototyping)
  4. Design
  5. Delivery

The most important part was the user experience research Being data-driven, we always test and validate our concept to find the
best one. Through rapid prototyping we iteratively improve product
prototypes, delivering integral products at each iteration and without
affecting the overall project timeline.
Investing in a professional UX design stage also brings specific
business benefits, in this case, such as higher user retention, reduced acquisition
costs, improved conversion, and more.

Thanks to this project CSE did not have to fill in this information through phone calls and reduced the time spent by the agents.

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