Federación Unida de Triatlón

Sweven Agency with the user in mind case of study: Feutri

Feutri is in charge in Costa Rica of everything related to triathlon, for 7 years they have a website where athletes can make their affiliations and payments for federated events.

Feutri logo

What did we find ?

  • The size of the images on the website was not adequate.
  • Feutri used an old version of WordPress in addition to completely custom code for the creation of forms this not scalable, besides generating an event took a long time.
    The site was not 100% responsive which increased the bounce rate
  • Php code inside WordPress

What did we do?

In fact thanks to Google Analytics we realized that it had a very high bounce on mobile devices because it was never thought to be adaptable to smaller resolutions, we also included a tracker tool, in this case, we used HotjarF to know where the user stayed in the form thought.

We realized with our studies that some data are not necessarily creating flows of athletes as well as how they expect to be asked for the necessary information.

Our solution is a form that works on any kind of device that asks for information in a clear way although it is not ideal for the needs of Feutri now verifies and we can have better control over the data of the athletes’

70
Sales
16
Bounce Rate

What was done ?

Through the analysis of data and what was found was rethought the existing digital estregia and created an oriented to generate greater interaction with users in social networks and conducted a redesign of the website forms with load times less than 5 seconds.

This strategy was executed over a period of 1 months and the results were :

Increase in sales

  • Process Optimization
  • Better responser from the athlets.
  • 100% Responsive Website form
  • Better perception of the target market

With this improvement the purchases to the site improved by 40% in addition the bounce rate was reduced by 20 percent. This helps all athletes have a better platform for the enjoyment of their favorite sport.

FairuzCR

Fairuz is a jewelry store located in plaza Atlantis Escazu
It has stainless steel jewelry, Murano and onyx from different parts of the world

The problem

  • The problem is that Fairuz needed a digital platform as well as a strategy for its social networks to increase sales and have digital penetration

Fairuz home

The changes

We apply changes based on the study of data analysis based on what users are looking for

Automation tools were also applied within the site in the sales area to make the store more efficient in its inventory and sales.

In addition, development policies were applied to the account as a production environment where testing was conducted.

Fairuz receives the results of the analysis of our CEDY system. This helped the store management to make market decisions based on what users are looking for and how they can improve as a company.

A WordPress site

A Facebook campaign with influencers

70
Sales
16
Bounce Rate

 Total New User in the website

Fairuz managers followed all our recommendations and this is what they achieved:

  1. Better SEO positioning in google thanks to our SEO optimization
  2. Increase in site visits by 120% according to google analytics
  3. An improvement in sales that increased by 70%
  4. Reduction in the bounce rate
  5. A digital strategy
  6. A real Digital inventory

FutbolID

FutbolID is an online store that sells customized sporting goods from the National Soccer Team and local teams of Costa Rica.
FutbolID came to us because despite having many followers in their social networks their conversion rate into sales from their website was not as expected.

Immediately our team of experts in the agency began to analyze why this happened and through our CEDY system, we got down to work.

What did we find ?

  • Low interaction with followers in social networks, did not attend to the queries made by followers.
  • The purchase process on the website was not optimized for users so there was a very high rebound percentage.
  • The size of the images on the website was not adequate.
  • Unattractive sales and promotion strategy
  • Low perception of target users
  • The site was not 100% responsive which increased the bounce rate
FutbolID HOMEPAGE

What did we do?

First we talked to our client in our office about their expectations, the current scenario and what they wanted their website to do.
With this as a starting point we began to analyze the data obtained through our CEDY syste

70
Sales
16
Bounce Rate

What was done ?

Through the analysis of data and what was found was rethought the existing digital estregia and created an oriented to generate greater interaction with users in social networks and conducted a redesign of the website with load times less than 5 seconds.

This strategy was executed over a period of 4 months and the results were :

Increase in sales

  • Process Optimization
  • Greater interaction in social networks, which allowed to create community and increase the number of followers.
  • 100% Responsive Website
  • Better perception of the target market

Through our CEDY system we integrate our best research and design techniques and are very pleased to create exceptional experiences for your customers.

photography

BRIEF

Hoodie Guy

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PROJECT DETAILS

Project: Calvin Koch

Client: Artbees Design

Deliverable: Website

Year: 2017

Field: Branding

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chalk art

BRIEF

Hoodie Guy

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PROJECT DETAILS

Project: Calvin Koch

Client: Artbees Design

Deliverable: Website

Year: 2017

Field: Branding

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abstract

BRIEF

Hoodie Guy

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PROJECT DETAILS

Project: Calvin Koch

Client: Artbees Design

Deliverable: Website

Year: 2017

Field: Branding

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painting

BRIEF

Hoodie Guy

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PROJECT DETAILS

Project: Calvin Koch

Client: Artbees Design

Deliverable: Website

Year: 2017

Field: Branding

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et ullamco laboris nisi ut aliquip ex ea commodo consequat.

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cmyk

BRIEF

Hoodie Guy

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PROJECT DETAILS

Project: Calvin Koch

Client: Artbees Design

Deliverable: Website

Year: 2017

Field: Branding

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et ullamco laboris nisi ut aliquip ex ea commodo consequat.

typography

BRIEF

Hoodie Guy

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PROJECT DETAILS

Project: Calvin Koch

Client: Artbees Design

Deliverable: Website

Year: 2017

Field: Branding

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et ullamco laboris nisi ut aliquip ex ea commodo consequat.

collection

BRIEF

Hoodie Guy

Lorem ipsum dolor sit amet adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo irure dolor in voluptate velit esse cillum dolore eu fugiat nulla pariatur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum unde omnis iste natus error sit voluptatem totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

PROJECT DETAILS

Project: Calvin Koch

Client: Artbees Design

Deliverable: Website

Year: 2017

Field: Branding

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et ullamco laboris nisi ut aliquip ex ea commodo consequat.