Sweven Agency with the user in mind case of study: Feutri
Feutri is in charge in Costa Rica of everything related to triathlon, for 7 years they have a website where athletes can make their affiliations and payments for federated events.
What did we find ?
- The size of the images on the website was not adequate.
- Feutri used an old version of WordPress in addition to completely custom code for the creation of forms this not scalable, besides generating an event took a long time.
The site was not 100% responsive which increased the bounce rate
- Php code inside WordPress
What did we do?
In fact thanks to Google Analytics we realized that it had a very high bounce on mobile devices because it was never thought to be adaptable to smaller resolutions, we also included a tracker tool, in this case, we used HotjarF to know where the user stayed in the form thought.
We realized with our studies that some data are not necessarily creating flows of athletes as well as how they expect to be asked for the necessary information.
Our solution is a form that works on any kind of device that asks for information in a clear way although it is not ideal for the needs of Feutri now verifies and we can have better control over the data of the athletes’
What was done ?
Through the analysis of data and what was found was rethought the existing digital estregia and created an oriented to generate greater interaction with users in social networks and conducted a redesign of the website forms with load times less than 5 seconds.
This strategy was executed over a period of 1 months and the results were :
Increase in sales
- Process Optimization
- Better responser from the athlets.
- 100% Responsive Website form
- Better perception of the target market
With this improvement the purchases to the site improved by 40% in addition the bounce rate was reduced by 20 percent. This helps all athletes have a better platform for the enjoyment of their favorite sport.