Case overview
Fairuz is a jewelry store located in plaza Atlantis Escazu
It has stainless steel jewelry, Murano and onyx from different parts of the world
The problem is that Fairuz needed a digital platform as well as a strategy for its social networks to increase sales and have digital penetration
Our Approach
We apply changes based on the study of data analysis based on what users are looking for
Automation tools were also applied within the site in the sales area to make the store more efficient in its inventory and sales.
In addition, development policies were applied to the account as a production environment where testing was conducted.
Fairuz receives the results of the analysis of our CEDY system. This helped the store management to make market decisions based on what users are looking for and how they can improve as a company.
The Results
Fairuz managers followed all our recommendations and this is what they achieved:
- Better SEO positioning in google thanks to our SEO optimization
- Increase in site visits by 120% according to google analytics
- An improvement in sales that increased by 70%
- Reduction in the bounce rate
- A digital strategy
- A real Digital inventory
