Feutri is in charge in Costa Rica of everything related to triathlon, for 7 years they have a website where athletes can make their affiliations and payments for federated events.

The Brief

Design was not part of this process

Thanks to Google Analytics we realized that it had a very high bounce on mobile devices because it was never thought to be adaptable to smaller resolutions, we also included a tracker tool, in this case, we used hot jar to know where the user stayed in the form thought.

We realized with our studies that some data are not necessarily creating flows of athletes as well as how they expect to be asked for the necessary information.

Our solution is a form that works on any kind of device that asks for information in a clear way although it is not ideal for the needs of Feutri now verifies and we can have better control over the data of the athletes’



Our Approach

Through the analysis of data and what was found was rethought the existing digital estregia and created an oriented to generate greater interaction with users in social networks and conducted a redesign of the website forms with load times less than 5 seconds.


The Results

Increase in sales

  • Process Optimization
  • Better response from the athletes.
  • 100% Responsive Website form
  • Better perception of the target market

With this improvement, the purchases to the site improved by 40% in addition the bounce rate were reduced by 20 percent. This helps all athletes have a better platform for the enjoyment of their favorite sport.


Decrease in bounce rate


Increase in average session duration


Increase in page views