Sales and User expirence
What is user experience design?
UX design is the process by which visitor satisfaction is enhanced by improving the usability and accessibility of the interaction between the visitor and the website or product.
While the user experience is not limited to the web or applications alone, the principles behind it are essential to design in our time. We now interact with websites and applications on a daily basis. If you are able to guarantee that users will be successful in your e-commerce store, generating leads on your site or application; you will ensure more sales, leads and activity.
In addition to building these habits, there are a number of skills and techniques that are ideal to learn as you become a UX designer. These are the main techniques used during the strategy, research, analysis, design and production phases. This list should be the basis of the tactics to be used, but don’t let them limit you. Discover more tactics and build on them.
- Analysis of the competition. This is an evaluation of your competence that is usually completed during the strategy and research phase. This will help you not only to understand your competitors, but also to highlight areas of strength and weakness for both you and your competition.
- Review of the analysis. A thorough review of the analysis is useful during the research and analysis stages. Identifying the key areas of the data you need and what it is telling you will help you produce a more informed user experience. This means identifying traffic and browsing habits, popular page content, exit pages, etc.
- Heuristic review. Evaluating a website or application for alignment with recognized usability principles and a heuristic review ensures that the site or application is aligned with best practices. You can use beginners or experts to perform the review. The goal is to discover and highlight where current usability blocks are, by asking your evaluators to complete a series of activities.Here you can found more info about Heuristic review tests
- Content audit. A content audit is a detailed inventory of all content. This allows you to get an overview of all site content, which can help solve strategic sitemap issues, or even detect gaps or duplicate content. Although it may take longer, it can act as a useful reference in the stages of the UX process.
- Interviews with stakeholders. These are a key way to identify misalignment of purpose, major usability issues, and more, among the various stakeholders involved with the management of the site or application. The stakeholder interview should take place at an early stage to help create clarity around objectives.
- User testing. As the name suggests, user testing involves watching users navigate the site or application as they complete specific tasks and express their thoughts as they go. Asking the right questions can be the most difficult part.
- Use interviews and surveys. User interviews and surveys are tactics for getting direct feedback from current or potential users. They can be useful for understanding specific weaknesses or needs of users.
Getting the user to finally visit our website is a great achievement, but it doesn’t all end here, rather it all starts here, because the idea is that during their visit they find what they are looking for and that they achieve the conversion we are looking for.
The inclusion of related content can be done manually from each post in your WordPress blog or through algorithms so that they appear according to the user’s interest. You can also think about the idea of including links within the same content, this way you will be favoring the time of visit of the users, you indicate to Google that what you show is good and you reduce your percentage of bounce.
In conclusion, get to know what kind of people you are creating a website for, what your users want, etc. Remember that the key to success in the digital arena is the customization of strategies and if you don’t know the market segment you’re targeting, you’ll have a hard time achieving customization.