In a digital world where our attention spans are reduced to seconds, we need to be able to design experiences that adapt to these new behavioral patterns.

Today we are going to give you 8 tips to put into practice when creating, designing or improving an E-commerce.

1- Categorize the products:
Not everyone who enters your site knows what they want or knows where it is, it is the same case when you go to the supermarket looking for a product
looking for a product and you go to the wrong aisle because you associate it with another product nearby. This is the same thing that happens online, if we don’t know where what we want is, we will associate it with another product.
Ideally, you should create a structure that goes from the most general to the most specific. If the inventory is very large you can create subcategories.

2- Intelligent search engines
Search engines that offer suggestions help users find what they are looking for more easily.

3- Suggestions
You can show products that are associated with the one they are looking at, either because they are almost the same or a compliment.

4- Create a sense of urgency and scarcity
This is about showing in real-time the amount of that product in inventory to create scarcity. Putting limited time on offers and making countdowns will make users buy faster.

5- Keep in touch
Many of us like the products in a store but rarely go in all the time to see what’s new. Having customer contact ensures an upcoming sale, so you can let them know when you have new merchandise to show.

6- A friendly shopping cart
What always happens in the shopping cart is that although people add everything at the end they only pay for a few things. For them you can apply some of these tips:
In a message tell them that they are making a good purchase, praising their good taste or before checking out ask them if they need anything else to add to the cart.

7- A simple checkout the user got this far, don’t make them regret it always show contact numbers where they can call in case of any inconvenience.
Show the number of steps to checkout. Assure users that their data is protected.

8- Don’t leave without saying goodbye
Once the sale is completed, thank the user for choosing you, give him all the information about his order, show him his invoice and invite him to come back soon.

Designing a good user experience is vital for any E-commerce since this will allow people to be interested in your products, feel confidence and the process of making the sale will be much easier.
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Do focus groups and usability testing serve the same purpose?

When people think of collecting information or comments from users, they often associate it with focus groups or usability tests and in most cases they are often confused, although their objectives are completely different.
Here we explain the difference between each of them and their different methods.

Focus groups evaluate what users say, and consist of several people getting together to discuss their feelings, attitudes and thoughts about a given topic in order to reveal their motivations and preferences.
Usability testing, whose main objective is to observe how people actually use a product, by asking some key tasks to users to analyze their performance and experience.
The research processes are totally different. Focus groups involve discussions with members of the target audience, while usability testing is about observing users performing certain tasks. It is important to mention that a focus group is usually conducted with a group of participants, while a usability test is conducted on a one-to-one basis.

Another important point is that these practices should be performed at different stages of product/service development. Focus groups are performed at the beginning of the project to discover the target audience, while usability testing should be performed to measure the performance of the site after it has been drafted, designed or is in a testing phase.

To conclude, in plain words, “focus groups tell you what people want; usability testing tells you whether something works or not.”